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Monday, May 15 • 11:00am - 11:50am
Harnessing the Power of User Research to Drive Innovation FULL

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By combining qualitative and quantitative User Experience Research methods, you can understand a customer’s voice as well as their elusive behavior and thought processes. This puts you in the driver’s seat to optimize use cases, eradicate pain points, and provide delightful experiences at every turn. Combining these rich insights with a willingness to overturn long-standing industry orthodoxies can position you to identify and take advantage of vast white space for innovation.

avatar for Katie Johnson

Katie Johnson

Design Strategist/Researcher, Consensys
Katie started her career in Mechanical and Aerospace Engineering only to discover her true passion in studying and designing for humans. She's worked on everything from spacecraft to industrial products and from complex systems to single websites and now works at Consensys at the... Read More →
avatar for Vel Prakhantree

Vel Prakhantree

Senior Director of Experience & Head of Research, EchoUser
Vel is a seasoned, "get it done" UX Director and Strategist, formally educated in cognitive psychology, human factors and decision-making. With 15 years of both in-house and consulting for Silicon Valley tech & consumer partners, Vel enjoys shaking up traditional engineering models... Read More →

Monday May 15, 2017 11:00am - 11:50am MDT