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Tuesday, May 16 • 3:00pm - 3:45pm
Is EX the new UX? FULL

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Apps and software startups today face stiff competition as they attempt to gain market share. Once upon a time great UI/UX were enough for platforms to stand above the rest, but in the age where ease-of-use is expected, a quiet revolution is taking place. A new breed of design language is developing in which ease-of-use is being replaced by joy-of-use. Join us as a panel of experts, including Alex Bogusky, explores the intersection between design and emotion that defines the Emotional Experience and how this revolution will deliver explosive results.

avatar for Sakina Groth

Sakina Groth

Sr Director, Product Management, Magic Leap
Product strategist passionate about the web, open source, and emerging technologies. Also an entrepreneur and side hustler. Talk to me about about college football (Go Noles!), southern comfort food, and how hard it is to stay fit when you work round the clock.
avatar for Markus Sheldon

Markus Sheldon

VP, Innovation, MKTG
avatar for John Weiss

John Weiss

Founder & CEO, Human Design
John Weiss has spent his twenty year career fully immersed in design, spanning multipleagencies and disciplines, with a singular focus on how to create compelling and richexperiences that are rooted in elegant design, innovative technology, and create lastingrelationships and shape... Read More →

Tuesday May 16, 2017 3:00pm - 3:45pm MDT