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Wednesday, May 17 • 10:00am - 10:45am
How To Win Fans And Influence People: The Simple Power Of Influencers For Your Brand FULL

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Join three experienced marketing leads as they quickly outline the pathway they’ve taken to creating successful influencer/content marketing programs. This will be a raw, real, tell-all truth session on what worked, what bombed, what went haywire, and of course the happy accidents and the carefully strategized wins. Each panelist will speak for 3 min each at the first of the session, conveying one specific instance where they employed influencers to build the brand and drive content marketing efforts. The panelists will discuss and debate the merits of their campaigns with audience questions mixed in throughout.

avatar for Keely Nolan

Keely Nolan

Co-Founder, Influence Inspired
Keely is a thought leader in influencer marketing and has helped brands and agencies develop and implement influencer marketing strategies over the last five years. She has recently launched Influence Inspired, a company that provides influencer marketing strategy and management aimed... Read More →

avatar for Jeff Donaldson

Jeff Donaldson

VP Marketing, Skratch Labs
Jeff Donaldson is an alum of The University of Denver and has been in Colorado for more than 20 years. He has a background in consumer marketing, working with prominent brands like Coors Brewing Company, WhiteWave Foods and Toys R Us. He launched a full service marketing agency called... Read More →
avatar for Matt Jenkins

Matt Jenkins

Chief Operating Officer, The18.com
Co-founder and manager of day-to-day operations at The18.com, a Boulder-based sports media company. In 2014, The18 set out to build the world's most engaging soccer company, creating entertaining soccer content and delivering it how and where young consumers want it – on our... Read More →
avatar for Brennah Rosenthal

Brennah Rosenthal

Founder, Great Escape Media
Brennah has been working in the outdoor industry for over 10 years and has worked with companies like Mountain Standard, The North Face, Backpacker Magazine and Climbing Magazine. She comes from a background in Advertising Photography and marketing and has spent the majority of her... Read More →

Wednesday May 17, 2017 10:00am - 10:45am MDT
Boulder Library Canyon Theater