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Wednesday, May 17 • 10:00am - 10:45am
How To Win Fans And Influence People: The Simple Power Of Influencers For Your Brand FULL

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Join three experienced marketing leads as they quickly outline the pathway they’ve taken to creating successful influencer/content marketing programs. This will be a raw, real, tell-all truth session on what worked, what bombed, what went haywire, and of course the happy accidents and the carefully strategized wins. Each panelist will speak for 3 min each at the first of the session, conveying one specific instance where they employed influencers to build the brand and drive content marketing efforts. The panelists will discuss and debate the merits of their campaigns with audience questions mixed in throughout.

avatar for Keely Nolan

Keely Nolan

Co-Founder, Influence Inspired
Keely is a thought leader in influencer marketing and has helped brands and agencies develop and implement influencer marketing strategies over the last five years. She has recently launched Influence Inspired, a company that provides influencer marketing strategy and management... Read More →

avatar for Jeff Donaldson

Jeff Donaldson

VP Marketing, Skratch Labs
Jeff Donaldson is an alum of The University of Denver and has been in Colorado for more than 20 years. He has a background in consumer marketing, working with prominent brands like Coors Brewing Company, WhiteWave Foods and Toys R Us. He launched a full service marketing agency c... Read More →
avatar for Matt Jenkins

Matt Jenkins

Chief Operating Officer, The18.com
Co-founder and manager of day-to-day operations at The18.com, a Boulder-based sports media company. | | In 2014, The18 set out to build the world's most engaging soccer company, creating entertaining soccer content and delivering it how and where young consumers want it – on our website and across social media platforms. Since then, we have grown to reach 15M+ soccer fans every month. | | My day-to-day role at The18 includes: overseeing our growth via organic and paid means; content strategy and creation via a network of 30+ staff and freelance writers, video editors, etc.; driving advertising revenue via programmatic, branded content and affiliate marketing; e-commerce logistics and growth; strategic growth planning, business operations and culture. Not to mention, watching/reading/writing lots about the beautiful game. And playing it terribly. | | Previously, I led digital strategy at Greenhouse Partners, a brand strategy and advertising agency that incubated and continues to serve as lead agency for The18.com. In this role, I worked clients big and small in areas ranging from digital planning and execution, to content marketing, to brand strategy and innovation. | | In my spare time I enjoy open water swimming, playing guitar, reading, writing, wrangling children and eating sandwiches... Read More →
avatar for Brennah Rosenthal

Brennah Rosenthal

Digital Content Director, Mountain Standard
Brennah Rosenthal has been working in the outdoor industry for over 8 years and has worked with companies like The North Face, Backpacker Magazine and Climbing Magazine. She is currently the Digital Content Director for the new outdoor startup, Mountain Standard based in Boulder... Read More →

Attendees (400)

Waitlist (57)