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Can you believe that Boulder Startup Week is in our 8th year? We work hard to have this event free and open to the public to make Boulder even better. Sign up for one event or dedicate your week to learning, networking and giving back. All are welcome. Your first time? We would like to welcome you! Click here for more. 
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Monday, May 15 • 1:00pm - 1:50pm
Breaking Through Research Orthodoxy: How Startups Can Access Greater Insights FILLING

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The goal of this session is to make research accessible, impactful and useful — giving teams of any size, and at any phase, practical ways to employ consumer research to inform decisions big and small. Join experts across the research spectrum that have used both scrappy research “hacks” and Fortune 100 research budgets to reveal piercing insights across a range of industries and product areas. .

We’ll show how research can give way to better decisions at every level and positively impact the work at various points of development. Finally, the case will be made for research as a journey, not a final destination -- showing how to make research happen all the time, apply learnings and keep moving forward.
Moderators
avatar for Katie Johnson

Katie Johnson

Innovation Strategist / Human Centered Designer, EchoUser
Katie started her career in Mechanical and Aerospace Engineering only to discover her true passion in studying and designing for humans. She's worked on everything from spacecraft to industrial products and from complex systems to single websites and now works at EchoUser at the... Read More →

Speakers
avatar for Matt Engel

Matt Engel

Chief Evanglist, Relationship Enrichment Collaborative
Matt Engel, married to his bride of 13 years, and blessed with their two children; serves as the Executive Vice President of Operations and Data Intelligence at Relationship Enrichment Collaborative. Matt oversees operational and data understanding, application, integration, and... Read More →
avatar for Sarah Smith

Sarah Smith

User Experience Researcher, Google
Sarah is a researcher, strategist and designer, with a focus on understanding user needs to create intuitive, useful products. Trained as an architect, her client work spans apparel, personal care, and technology. Sarah is now a UX Researcher at Google, but her nontraditional ca... Read More →
avatar for Christopher Wilshire

Christopher Wilshire

Founding Partner, Egg Strategy
Christopher is a Founding Partner at Egg Strategy, leading our work across strategic growth disciplines including consumer insight, brand strategy and innovation.  A specialist in all forms of qualitative research, he directs a team of strategically minded facilitators, ethnograp... Read More →

Monday May 15, 2017 1:00pm - 1:50pm
Galvanize 1023 Walnut St, Boulder, CO 80302, USA
  Marketing/Branding

Attendees (168)