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Thursday, May 18 • 11:00am - 11:50am
The Double-Edged Sword of Natural

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Natural is the new Black. Big Food wants to be Good Food. Everyone and their investors want to go natural, clean and simple. But what happens when we all become part of the herd? 

This two-part talk will zoom out to the world at large, examining trends within the food and beverage industry nationally and globally, drawing insights into its very future. We’ll define an emerging consciousness and expose the pitfalls ahead. 

We’ll then find salvation together on the path to success; Why/how branding and design can the dreaded C-word (it’s commodity, get your head out of the gutter) and save yourself from focusing on the product.

Thursday May 18, 2017 11:00am - 11:50am MDT