This event has ended. Visit the official site or create your own event on Sched.
Can you believe that Boulder Startup Week is in our 8th year? We work hard to have this event free and open to the public to make Boulder even better. Sign up for one event or dedicate your week to learning, networking and giving back. All are welcome. Your first time? We would like to welcome you! Click here for more. 
Back To Schedule
Thursday, May 18 • 9:00am - 10:00am
What’s My “Why”?: Find the Answer, Build a More Resonant Brand

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.

Often, startups get off the ground with technology or a product that solves a problem, which answers the "HOW" portion of why they exist.

But for a startup brand, that answer is just a piece of the puzzle.

Are you a startup with a “HOW,” but not yet a “WHY”? Why exactly are you the right business to solve this problem? Why should investors and employees and customers choose you? Are you building an actionable brand story or simply hanging out a shingle with your logo attached?

 Join some of best brand-builders in Boulder as they:

  • Define what we mean by “finding your WHY”

  • Diagnose what’s missing in your current brand of “how” and the critical elements to watch out for  

  • Demonstrate the business impact of finding your WHY with real world case studies

  • Deliver actionable takeaways and processes to uncover your “WHY” as soon as you leave

avatar for Angela Fulcher

Angela Fulcher

Founder, The Growth CMO
CMO for hire for startup and growth companies. Ask me about the next big thing. Or tennis.

avatar for Kyle Bardouche

Kyle Bardouche

Fellow Gent, Founder
avatar for Kelly Stone Geer

Kelly Stone Geer

CMO, Sphero
avatar for Mike Sitrin

Mike Sitrin

Serial Entrepreneur
Mike Sitrin is an entrepreneur and start-up veteran with over 25 years of experience building and launching leading consumer-facing brands including Crackle (sold to Sony), Spinner (sold to AOL) and Velo Press (sold to Competitor Group.)Having started out in Boulder, Mike spent... Read More →
avatar for Chad Walker

Chad Walker

Director of Growth and Innovation, Victors & Spoils

Thursday May 18, 2017 9:00am - 10:00am MDT