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Thursday, May 18 • 9:00am - 10:00am
What’s My “Why”?: Find the Answer, Build a More Resonant Brand

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Often, startups get off the ground with technology or a product that solves a problem, which answers the "HOW" portion of why they exist.

But for a startup brand, that answer is just a piece of the puzzle.

Are you a startup with a “HOW,” but not yet a “WHY”? Why exactly are you the right business to solve this problem? Why should investors and employees and customers choose you? Are you building an actionable brand story or simply hanging out a shingle with your logo attached?

 Join some of best brand-builders in Boulder as they:

  • Define what we mean by “finding your WHY”

  • Diagnose what’s missing in your current brand of “how” and the critical elements to watch out for  

  • Demonstrate the business impact of finding your WHY with real world case studies

  • Deliver actionable takeaways and processes to uncover your “WHY” as soon as you leave


Moderators
avatar for Angela Fulcher

Angela Fulcher

Founder, The Growth CMO
CMO for hire for startup and growth companies. | Ask me about the next big thing. Or tennis.

Speakers
avatar for Kyle Bardouche

Kyle Bardouche

Fellow Gent, Founder
avatar for Kelly Stone Geer

Kelly Stone Geer

CMO, Sphero
avatar for Mike Sitrin

Mike Sitrin

Serial Entrepreneur
Mike Sitrin is an entrepreneur and start-up veteran with over 25 years of experience building and launching leading consumer-facing brands including Crackle (sold to Sony), Spinner (sold to AOL) and Velo Press (sold to Competitor Group.) | | Having started out in Boulder... Read More →
avatar for Chad Walker

Chad Walker

Director of Growth and Innovation, Victors & Spoils


Thursday May 18, 2017 9:00am - 10:00am
Riverside 1724 Broadway, Boulder, CO 80302

Attendees (215)