Search Engine Optimization (SEO) is often shrouded in mystery as an online unicorn or juju practice, and few know the spells but many claim to be “experts”. However, SEO isn’t magic: provide users with a good experience and you’ll earn customers. But if it’s that simple, why don’t more brands earn better search engine rankings? Join Alejandro Jauregui to learn how SEO best practices can influence brands’ digital marketing efforts throughout the customer life cycle. He will provide actionable insights to improve brands online performance in their journey to reach, capture and retain customers and beat the competition no matter the size.
