Boulder Startup Week

Whether you are new to AdTech or an old hand, the amounts of unnecessary jargon, useless acronyms, and complicated behind the scenes stuff can seem impossible to understand. So, This talk will dive into what “Programmatic” means with straight language, intelligent analogies, and probably some expressive hand gestures.

It’s a maddeningly pervasive system, one which affects all of us. Did you know that more trades are done over programmatic systems every day than the NYSE does in a year? IN. A. F$%&ING. YEAR. The system is colossal, but it’s not too complex to understand, we promise. You’ll walk away ready to wield Programmatic as any knight could wield  knows his sword.