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AdTech [clear filter]
Monday, May 15
 

11:00am

Rise of the Machines
Limited Capacity seats available

Artificial intelligence is taking over the world of advertising. We’re seeing changes in every segment of marketing, from data insights to creative production and delivery. How will AdTech professionals survive and thrive in a world where algorithms are doing more thinking for us than they ever have before? Our panel of leaders will set out to explore the industry shift and what it means for the future of advertising.


Speakers
avatar for Mike Davis

Mike Davis

VP Innovation, theTradeDesk
avatar for Kelly Dotseth

Kelly Dotseth

Founder & COO, Brandzooka
Kelly is a founder and the COO of Brandzooka, a Boulder-based startup that has built a platform to democratize video advertising. Brandzooka gives any advertiser in the world access to primetime TV and top-tier digital inventory, without the complex technology, knowledge, and cost... Read More →
avatar for Walter Knapp

Walter Knapp

CEO, sovrn
Walter is the CEO of sovrn. Most recently he was the Chief Operating Officer at Federated Media Publishing and Lijit Networks. With more than 20 years of business and operations management, Walter has been an investor as a partner and principal for two very successful venture capital... Read More →
avatar for Gina Lee

Gina Lee

Chief Operating Officer, IMM
avatar for Ben C Roth

Ben C Roth

Chief Creative Officer, MKTG


Monday May 15, 2017 11:00am - 11:50am
Riverside 1724 Broadway, Boulder, CO 80302

1:00pm

SO. You THINK you know SEO…
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Search Engine Optimization (SEO) is often shrouded in mystery as an online unicorn or juju practice, and few know the spells but many claim to be “experts”. However, SEO isn’t magic: provide users with a good experience and you’ll earn customers. But if it’s that simple, why don’t more brands earn better search engine rankings? Join Alejandro Jauregui to learn how SEO best practices can influence brands’ digital marketing efforts throughout the customer life cycle. He will provide actionable insights to improve brands online performance in their journey to reach, capture and retain customers and beat the competition no matter the size.


Speakers
avatar for Alejandro Jauregui

Alejandro Jauregui

Director, IMM, IMM


Monday May 15, 2017 1:00pm - 1:50pm
BMoCA 1750 13th St, Boulder, CO 80302
 
Tuesday, May 16
 

12:00pm

WTF Is Programmatic?
Limited Capacity filling up

Whether you are new to AdTech or an old hand, the amounts of unnecessary jargon, useless acronyms, and complicated behind the scenes stuff can seem impossible to understand. So, This talk will dive into what “Programmatic” means with straight language, intelligent analogies, and probably some expressive hand gestures.

It’s a maddeningly pervasive system, one which affects all of us. Did you know that more trades are done over programmatic systems every day than the NYSE does in a year? IN. A. F$%&ING. YEAR. The system is colossal, but it’s not too complex to understand, we promise. You’ll walk away ready to wield Programmatic as any knight could wield  knows his sword.


 

Speakers
avatar for Aquiles La Grave

Aquiles La Grave

Founder + CEO, Brandzooka


Tuesday May 16, 2017 12:00pm - 12:50pm
Galvanize 1023 Walnut St, Boulder, CO 80302, USA
 
Wednesday, May 17
 

4:00pm

AdTech Gets Creative
Limited Capacity filling up

If you’re feeling like every day brings some radical new data tool or content placement need or targeting capability, you’re not alone. Digital media trends are shifting creative beneath our feet. It’s a crazy space right now, and we found qualified professionals who are just crazy enough to explain it.

This panel will delve into what the never-ending improvements in AdTech mean for creative teams everywhere. They’ll discuss how they’re reacting to what’s happening right now and how they’re preparing for what’s coming next.



Speakers
avatar for Maria Brown

Maria Brown

Vice President, Matter Communications
As Vice President at Matter Communications, Maria Brown heads up Matter’s Boulder office. With more than 15 years of experience within the high tech and professional services industries, Maria provides strategic advice and counsel to clients on all matters related to public relations... Read More →
avatar for Blake Ebel

Blake Ebel

Founder, Chief Creative Officer, Fear Not
As Chief Creative Officer at Fear Not, Blake’s responsible for the overall creative vision of his integrated agency. Fear Not believes in the power and efficacy of unencumbered creativity, innovation and entrepreneurship. They believe fear, and the missed opportunities it creates... Read More →
avatar for Max Lenderman

Max Lenderman

CEO, School
Max has held leadership roles in some of the largest and most-awarded marketing and advertising agencies in the world, guiding his clients to look beyond traditional communication to get customers to authentically engage with their brands.He is currently founder and CCO of School... Read More →
avatar for Kyle Taylor

Kyle Taylor

Partner, Creative, Fact & Fiction


Wednesday May 17, 2017 4:00pm - 4:50pm
Bohemian Biergarten 2017 13th St, Boulder, CO 80302

5:00pm

AdTech Happy Hour
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

We’re sliding straight into this event out of the ‘AdTech Gets Creative’ panel, so you know it’ll be one phenomenal opportunity to meet and greet brilliant minds throughout the industry.



Wednesday May 17, 2017 5:00pm - 5:50pm
Bohemian Biergarten 2017 13th St, Boulder, CO 80302