Artificial intelligence is taking over the world of advertising. We’re seeing changes in every segment of marketing, from data insights to creative production and delivery. How will AdTech professionals survive and thrive in a world where algorithms are doing more thinking for us than they ever have before? Our panel of leaders will set out to explore the industry shift and what it means for the future of advertising.
Search Engine Optimization (SEO) is often shrouded in mystery as an online unicorn or juju practice, and few know the spells but many claim to be “experts”. However, SEO isn’t magic: provide users with a good experience and you’ll earn customers. But if it’s that simple, why don’t more brands earn better search engine rankings? Join Alejandro Jauregui to learn how SEO best practices can influence brands’ digital marketing efforts throughout the customer life cycle. He will provide actionable insights to improve brands online performance in their journey to reach, capture and retain customers and beat the competition no matter the size.
It’s a maddeningly pervasive system, one which affects all of us. Did you know that more trades are done over programmatic systems every day than the NYSE does in a year? IN. A. F$%&ING. YEAR. The system is colossal, but it’s not too complex to understand, we promise. You’ll walk away ready to wield Programmatic as any knight could wield knows his sword.
If you’re feeling like every day brings some radical new data tool or content placement need or targeting capability, you’re not alone. Digital media trends are shifting creative beneath our feet. It’s a crazy space right now, and we found qualified professionals who are just crazy enough to explain it.
This panel will delve into what the never-ending improvements in AdTech mean for creative teams everywhere. They’ll discuss how they’re reacting to what’s happening right now and how they’re preparing for what’s coming next.
We’re sliding straight into this event out of the ‘AdTech Gets Creative’ panel, so you know it’ll be one phenomenal opportunity to meet and greet brilliant minds throughout the industry.
