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Marketing/Branding [clear filter]
Monday, May 15


Stop Looking like a Startup: A guide to communicating your startup’s brand more effectively
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

How to avoid the common pitfalls, cliches, and mistakes that many startups make when establishing their brand. We’ll discuss why it’s important to see your own brand with an outsider's perspective and how to better consider your audience/ideal customer. You’ll leave this session with a roadmap to better approach and setup your brand for the long haul.

avatar for Sergey Grigoryan

Sergey Grigoryan

Owner/Designer, TNKR Design
Sergey launched TNKR during startup week in 2015, with experience in branding, graphic design, strategy, and storing knowledge of random things. On weekends he enjoys building things and restoring old tools that should have been thrown away in the first place.
avatar for Sandi Grigoryan

Sandi Grigoryan

Art Director/Partner, TNKR Design

Monday May 15, 2017 12:00pm - 12:50pm
Riverside 1724 Broadway, Boulder, CO 80302


Breaking Through Research Orthodoxy: How Startups Can Access Greater Insights
Limited Capacity filling up

The goal of this session is to make research accessible, impactful and useful — giving teams of any size, and at any phase, practical ways to employ consumer research to inform decisions big and small. Join experts across the research spectrum that have used both scrappy research “hacks” and Fortune 100 research budgets to reveal piercing insights across a range of industries and product areas. .

We’ll show how research can give way to better decisions at every level and positively impact the work at various points of development. Finally, the case will be made for research as a journey, not a final destination -- showing how to make research happen all the time, apply learnings and keep moving forward.

avatar for Katie Johnson

Katie Johnson

Design Strategist/Researcher, Consensys
Katie started her career in Mechanical and Aerospace Engineering only to discover her true passion in studying and designing for humans. She's worked on everything from spacecraft to industrial products and from complex systems to single websites and now works at Consensys at the... Read More →

avatar for Matt Engel

Matt Engel

Chief Evanglist, Relationship Enrichment Collaborative
Matt Engel, married to his bride of 13 years, and blessed with their two children; serves as the Executive Vice President of Operations and Data Intelligence at Relationship Enrichment Collaborative. Matt oversees operational and data understanding, application, integration, and... Read More →
avatar for Sarah Smith

Sarah Smith

User Experience Researcher, Google
Sarah is a researcher, strategist and designer, with a focus on understanding user needs to create intuitive, useful products. Trained as an architect, her client work spans apparel, personal care, and technology. Sarah is now a UX Researcher at Google, but her nontraditional career... Read More →
avatar for Christopher Wilshire

Christopher Wilshire

Founding Partner, Egg Strategy
Christopher is a Founding Partner at Egg Strategy, leading our work across strategic growth disciplines including consumer insight, brand strategy and innovation.  A specialist in all forms of qualitative research, he directs a team of strategically minded facilitators, ethnographers... Read More →

Monday May 15, 2017 1:00pm - 1:50pm
Galvanize 1023 Walnut St, Boulder, CO 80302, USA


Unstuck & Inspired
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

We’ll be talking with leaders of some of the area’s most creative brands about their experiences creating under pressure and the tools they use to stay inspired and move through blocks. Founders from Topo, Base Coat / svperordinary, Miette et Chocolat, Angry Bovine and Dram Apothecary will present Pecha-Kucha style about how to stay Unstuck & Inspired, moving into a Q+A panel discussion on creating under pressure, maintaining the creative edge and reframing problems to get to innovation.


avatar for Kecia Benvenuto

Kecia Benvenuto

Kecia Benvenuto is curator of contemporary art at Boulder's madelife gallery. Prior, she lead content curation and strategy in the arts, design, travel and lifestyle sectors for Facebook's award-winning mobile app Paper. She has an extensive background in artist-collaborations... Read More →

avatar for Jay Ferracane

Jay Ferracane

designer/founder, angrybovine
AngryBovine is a multi-disciplinary creative studio based in Colorado that makes businesses, better businesses through design thinking and doing.
avatar for Gonzo Jimenez

Gonzo Jimenez

Co-Owner, Miette Chocolat
Chef Gonzo Jimenez was born in Northern Argentina, raised in a Spanish household surrounded by good food and long family meals. At the age of 17, he started working in restaurants and fell in love with the culinary world. He enrolled in pastry and culinary school in Buenos Aires... Read More →
avatar for Jedd Rose

Jedd Rose

Founder/President, Topo Designs
Topo Designs is an apparel and accessories brand based in Colorado focused on making products that are rooted in mountain culture, have a timeless look and have modern style and function. Before founding Topo Designs, Jedd spent over a decade in the the graphic design and branding... Read More →
avatar for Shae Whitney

Shae Whitney

Founder/Owner, DRAM Apothecary
DRAM Apothecary is a food/ beverage and lifestyle company nationally renowned for their award winning herbal cocktail bitters, syrups, switchels and teas crafted using plants foraged from the Colorado wilds. This dynamic and eclectic company also offers unique hospitality experiences... Read More →
avatar for Tran Wills

Tran Wills

Serial Entrepreneur and Founder, Base Coat
Tran is the personification of the term “self-made.” Shortly after graduating from high school, she pursued the path of entrepreneurship by opening The Fabric Lab, a clothing boutique doubling as an art gallery and event space in Denver, which started her venture and would turn... Read More →

Monday May 15, 2017 5:00pm - 6:30pm
Madelife 2000 21st St, Boulder, CO 80302
Tuesday, May 16


Matter Meetup: Cut Through the Buzzword Bull$h!t
Limited Capacity filling up

To pre-game the Startup Crawl, lets dig into best practices for telling your startup’s story while avoiding jargony marketing buzzwords – think innovativebleeding-edgedisruptive. C’mon people – marketers are wordsmiths. We can do better!

During this networking event, meet and mingle with fellow marketers who face the same challenges and are tired of the same old buzzword bull$h!t.

avatar for Maria Brown

Maria Brown

Vice President, Matter Communications
As Vice President at Matter Communications, Maria Brown heads up Matter’s Boulder office. With more than 15 years of experience within the high tech and professional services industries, Maria provides strategic advice and counsel to clients on all matters related to public relations... Read More →


The Future of Marketing: How AI will affect the industry
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Modern day marketers are the Mozart's of a myriad of tools and platforms...deftly orchestrating a marketing stack that aligns with business and market strategies. Yet, the game is rapidly changing as AI-powered tech becomes more prevalent and effective. Touching on applications such as image and video recognition for user-generated content... algorithmic real-time personalization...AI-driven product recommendation engines and everything in between—our expert panelists will bat around insightful questions that will elucidate the how A.I. will affect marketing in the years to come. Questions will be asked in a round robin style, and after the panel questions, we will open up to questions from the audience.

avatar for Paul Foley

Paul Foley

Co-Founder & CEO, SmartCapital
Paul is the Co-Founder & CEO of SmartCapital, which for the first time ever allows anyone to invest in VC funds.Paul's also a Colorado native, born in Boulder, and is enthusiastic about building startup communities.

avatar for Kaylin Linke

Kaylin Linke

Product Management, Oracle, Marketing Cloud
Kaylin Linke is a Product Manager for Oracle Marketing Cloud, focusing on Research & Development projects to continually optimize and integrate machine learning for text analytics. Efforts include contextual understanding, sentiment analysis, entity extraction and categorization by... Read More →
avatar for Tom Markiewicz

Tom Markiewicz

Developer Relations, IBM Watson
Tom Markiewicz currently works in developer relations for IBM Watson where he helps companies implement machine learning solutions. Prior to IBM Tom was the co-founder of several companies including StatsMix, a Techstars Boulder alumni. His background includes over 20 years of technology... Read More →
avatar for Jeff Rose

Jeff Rose

CEO, ThinkTopic
Jeff is a Co-founder and CEO of ThinkTopic, a Boulder based AI company. Over the last 3 years ThinkTopic has worked with a wide range of organizations, from the Asian Development Bank to Conde Nast and Digital Globe. They have created image analysis pipelines using deep learning... Read More →
avatar for Raviv Turner

Raviv Turner

Co-Founder & CEO, CaliberMind
Raviv Turner is the Co-Founder & CEO of CaliberMind, the first CustomerOps platform to integrate, measure and optimize B2B marketing, sales and customer success throughout the entire customer journey. Raviv has more than 10 years of experience leading product design and development... Read More →

Wednesday, May 17


How To Win Fans And Influence People: The Simple Power Of Influencers For Your Brand
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Join three experienced marketing leads as they quickly outline the pathway they’ve taken to creating successful influencer/content marketing programs. This will be a raw, real, tell-all truth session on what worked, what bombed, what went haywire, and of course the happy accidents and the carefully strategized wins. Each panelist will speak for 3 min each at the first of the session, conveying one specific instance where they employed influencers to build the brand and drive content marketing efforts. The panelists will discuss and debate the merits of their campaigns with audience questions mixed in throughout.

avatar for Keely Nolan

Keely Nolan

Co-Founder, Influence Inspired
Keely is a thought leader in influencer marketing and has helped brands and agencies develop and implement influencer marketing strategies over the last five years. She has recently launched Influence Inspired, a company that provides influencer marketing strategy and management aimed... Read More →

avatar for Jeff Donaldson

Jeff Donaldson

VP Marketing, Skratch Labs
Jeff Donaldson is an alum of The University of Denver and has been in Colorado for more than 20 years. He has a background in consumer marketing, working with prominent brands like Coors Brewing Company, WhiteWave Foods and Toys R Us. He launched a full service marketing agency called... Read More →
avatar for Matt Jenkins

Matt Jenkins

Chief Operating Officer, The18.com
Co-founder and manager of day-to-day operations at The18.com, a Boulder-based sports media company. In 2014, The18 set out to build the world's most engaging soccer company, creating entertaining soccer content and delivering it how and where young consumers want it – on our... Read More →
avatar for Brennah Rosenthal

Brennah Rosenthal

Founder, Great Escape Media
Brennah has been working in the outdoor industry for over 10 years and has worked with companies like Mountain Standard, The North Face, Backpacker Magazine and Climbing Magazine. She comes from a background in Advertising Photography and marketing and has spent the majority of her... Read More →


Pitch, Please: Tools to slay your next presentation
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

The idea is killer, the business plan is on point, you spent hours putting together the best deck the world has ever seen... but now you have to stand up and present the damn thing.
Rarely do folks spend the time to focus on how the words they've prepared actually come out of their mouths during presentations. In this smaller-sized interactive workshop, Justin and Lindsay will share tips and tricks from the world of stage acting and improv comedy to give you some easily applied presentation tools to help turn that stutter into stellar. 

Wednesday May 17, 2017 10:00am - 10:50am
Victors & Spoils 1904 Pearl St, Boulder, CO 80302


The Digital Marketing Playbook: Establishing Your Digital Path to Predictable Revenue
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Establishing Your Digital Path to Predictable Revenue:

Beau frequently reiterates to clients that marketing is a blend of art and science. In this session, he will guide you along his process pairing marketing philosophy with marketing practice vetted by $35M of ad spend over the last year. He will then walk you through his digital marketing playbook that brought 20:1 ROI results with real world examples. The intent of this session is for each attendee to walk away with an actionable and practical path to success in their digital marketing efforts.

avatar for Beau Haralson

Beau Haralson

Co-Founder, CXO, Clymb Marketing
Beau Haralson is based in Boulder, Colorado, where he enjoys being outside with his family and time on his mountain bike when he’s not working with clients of his digital marketing agency. Clymb Marketing specializes in guiding businesses of all sizes through the process of scaling... Read More →

Wednesday May 17, 2017 1:00pm - 1:50pm
Riverside 1724 Broadway, Boulder, CO 80302
Thursday, May 18


What’s My “Why”?: Find the Answer, Build a More Resonant Brand

Often, startups get off the ground with technology or a product that solves a problem, which answers the "HOW" portion of why they exist.

But for a startup brand, that answer is just a piece of the puzzle.

Are you a startup with a “HOW,” but not yet a “WHY”? Why exactly are you the right business to solve this problem? Why should investors and employees and customers choose you? Are you building an actionable brand story or simply hanging out a shingle with your logo attached?

 Join some of best brand-builders in Boulder as they:

  • Define what we mean by “finding your WHY”

  • Diagnose what’s missing in your current brand of “how” and the critical elements to watch out for  

  • Demonstrate the business impact of finding your WHY with real world case studies

  • Deliver actionable takeaways and processes to uncover your “WHY” as soon as you leave

avatar for Angela Fulcher

Angela Fulcher

Founder, The Growth CMO
CMO for hire for startup and growth companies. Ask me about the next big thing. Or tennis.

avatar for Kyle Bardouche

Kyle Bardouche

Fellow Gent, Founder
avatar for Kelly Stone Geer

Kelly Stone Geer

CMO, Sphero
avatar for Mike Sitrin

Mike Sitrin

Serial Entrepreneur
Mike Sitrin is an entrepreneur and start-up veteran with over 25 years of experience building and launching leading consumer-facing brands including Crackle (sold to Sony), Spinner (sold to AOL) and Velo Press (sold to Competitor Group.)Having started out in Boulder, Mike spent... Read More →
avatar for Chad Walker

Chad Walker

Director of Growth and Innovation, Victors & Spoils

Thursday May 18, 2017 9:00am - 10:00am
Riverside 1724 Broadway, Boulder, CO 80302