Lisa McAlister is Principal at With Good Cause, a full-service PR and Marketing agency specializing in corporate social responsibility and sports philanthropy.

Her passion for helping people create positive social change and her background in international media and journalism shape her approach to communications strategies. Lisa has advised multiple corporations on their philanthropic activities, community engagement and activation of sponsorships related to a cause. She gets the right players involved and brings a values-based, intentional approach to planning communications, while making certain that activities reflect positively on profits and are in alignment with business goals. She easily forges new relationships in a variety of environments and has a keen sense for connecting with people on an authentic level. She recently earned an Executive Certification in Sports Philanthropy from The George Washington University in Washington, D.C.

Lisa currently serves on the Advisory Board of Von Miller’s Foundation, Von’s Vision and is Chair on the Board of Directors of the Denver Better Business Bureau Foundation where she focuses on ethics education for youth.